Chris Gillespie

CEO of Fenwick

Chris loves clear and precise language. After a four-year detour as a software salesman, Chris co-founded a writing and design studio where everyone is a part-owner. Chris goes on “thing” sprees. Sometimes organizing. Sometimes baking. Sometimes biographies.

Articles by Chris:

Featured
Awful Marketer, Awesome Assistant: 9+ Ways Quality Absolutists Like Us Use AI
Awful Marketer, Awesome Assistant: 9+ Ways Quality Absolutists Like Us Use AI
The Marketing Manifesto: Why AI Can’t Fix Your Marketing Team (And What Will)
The Marketing Manifesto: Why AI Can’t Fix Your Marketing Team (And What Will)
The CMO Who Never Wasted a Single Content Cent
The CMO Who Never Wasted a Single Content Cent
No More “Make it Pop”: A Marketer’s Guide to Giving Better Design Feedback
No More “Make it Pop”: A Marketer’s Guide to Giving Better Design Feedback
Why Writing and Design Should Be Intertwined
Why Writing and Design Should Be Intertwined
Messaging Four Audiences Without Quadrupling Your Workload or Stress—an Interview with Yoni Argaman
Messaging Four Audiences Without Quadrupling Your Workload or Stress—an Interview with Yoni Argaman
Purge Ruthlessly Every Six Months—A Conversation with Proposal Champion Kathryn Bennett
Purge Ruthlessly Every Six Months—A Conversation with Proposal Champion Kathryn Bennett
Quality is Simplicity—A Conversation with Suhas Sreedhar of Coupa
Quality is Simplicity—A Conversation with Suhas Sreedhar of Coupa
Forgo Anything Fancy—A Conversation with Jillian Wood at Coconut Software
Forgo Anything Fancy—A Conversation with Jillian Wood at Coconut Software
The Path to Narrative-Market Fit—A Conversation with Christine Deakers of Bessemer
The Path to Narrative-Market Fit—A Conversation with Christine Deakers of Bessemer
Content Operations: The Invisible Scaffold You Can’t Live Without
Content Operations: The Invisible Scaffold You Can’t Live Without
The Story Behind B2B Ebooks Inspired by Poetry, Philosophy, and Mathematics
The Story Behind B2B Ebooks Inspired by Poetry, Philosophy, and Mathematics
How to Turn Prose Into Pipeline
How to Turn Prose Into Pipeline
How to Build a Content Backlog
How to Build a Content Backlog
From Songwriter to CMO: An Interview with Messaging Master Jeffrey Pease
From Songwriter to CMO: An Interview with Messaging Master Jeffrey Pease
Why Research Isn’t Optional
Why Research Isn’t Optional
Writing Headlines? Begin with Better Blog Branding
Writing Headlines? Begin with Better Blog Branding
Why Writing Skills Make You An SEO Wizard
Why Writing Skills Make You An SEO Wizard
The Hardest Way to Write B2B Headlines is Also the Best
The Hardest Way to Write B2B Headlines is Also the Best
Fenwick’s Future
Fenwick’s Future
The Great Big B2B Writing Opportunity
The Great Big B2B Writing Opportunity
A More Ideal Process For Writing Content [Diagram]
A More Ideal Process For Writing Content [Diagram]
Google Search is a Bad Place to Begin Writing
Google Search is a Bad Place to Begin Writing
A Marketer’s Guide To Catching And Keeping A Journalist
A Marketer’s Guide To Catching And Keeping A Journalist
Passive-Aggressive Pop-Ups And Other Acts Of Marketing Self-Sabotage
Passive-Aggressive Pop-Ups And Other Acts Of Marketing Self-Sabotage
Chris GillespieChris, Employees